ABOUT
IKIGAIA
IKIGAIA, founded in 2022, is a reflection of my belief in mindful clothing creation. It’s about inspiring conscious choices and encouraging a deeper connection to the earth—both at the moment of purchase and when wearing IKIGAIA.
When we create with purpose and envision a sustainable future, we open the door to positive change in the fashion industry. By understanding who crafts our clothing and how our intentional purchases support both people and the planet, we can help restore the balance between the (fast) fashion industry and the environment.
IKIGAIA is driven by feeling, not fleeting trends—prioritizing comfort, mindfulness, and a grounded harmony with the earth. Japanese inspired, timeless organicially chic style with a touch of bohemian and refined shapes that accentuate and enhance the female body. Made with the idea of ​​finding a perfect harmony between comfort and elegance.
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I like to call it:
"Natural Elegance."​
EMMA NUIS
FOUNDER & CREATOR OF IKIGAIA
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" IKIGAIA was brought into being after weaving together my Ikigai (purpose of life) and my mission to deeply connect and live in harmony with our Gaia (earth)." ​
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As a creative person I find peace when working with my hands. It is the creative process I like - to transform an idea into something that comes to life. I was able to required my tailoring skills through various educational programs, small projects and personal assignments. Creating custom pieces that brought happiness to others inspired me to pursue my dream of founding a slow-fashion label rooted in craftsmanship and purpose.​
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Over the years it became clear to me that I want to live according to the Japanese 'Ikigai' concept. Which is a comprehensive concept describing subjective well-being. It encompasses life-satisfaction, self-esteem, morale, happiness as well as the meaning in one's life. When finding my 'reason for being' I questioning myself; What does the world need and what is my mission to fulfill that with the greatest possible joy?
I discovered that one of my life goals is to be a giver, contributor and leader to restore the imbalance between the global environment and the fashion-industry. That is why I created my own vision of what fashion should be like. This vision, in combination with my skills in artisanal tailoring and natural dyeing, has become my mission and contribution to the earth and I see this as my Ikigai.