" I K I G A I A was brought into being after weaving together my Ikigai (purpose of life) and my mission to deeply connect and live in harmony with our Gaia (earth).
The future is ours to create. "
- Emma Nuis, Founder and Creator
I K I G A I A
I K I G A I A is about showing you how I feel about the creation of clothing, aspiring you to make you buy more consciously and motivate you to contribute to the well-being of the earth at the time of purchase and in the future.
When we all create for a sense of purpose and think of a sustainable future, there is a chance to make a positive change in the world of Fashion. Onces we have a clear view of who’s making our clothing and how our conscious buying enables a sustainable life for ourselves and the world, we can minimize the imbalance between fast-fashion and the environment.
I K I G A I A creates for feeling not trends - comfort and calm in the wearer. Cued by mindfullness and a grounded sense of balance for the earth and for the people. It's all about lightness and enliven the feeling of freely moving around.
A timeless organicially chic style with a touch of bohemian and refined shapes that accentuate and enhance the female body. Made with the idea of finding a perfect harmony between comfort and elegance.
I like to call it,
ORGANIC & NATURAL
ETHICAL & SUSTAINABLE
I K I G A I A
"As a creative person I find peace when working with my hands. It is the creative process I like - to transform an idea into something that comes to life. I was able to required my tailoring skills through various educational programs, small projects and personal assignments. I've made a lot of people happy with my tailored clothing, which inspired me to pursuit my creative dream to start my own slow-fashion label. The art ship of tailoring has almost become an unseen profession due to the mass-produced clothing industry and it takes ambitious tailors to regain that again.
Over the years it became clear to me that I want to live according to the Japanese 'Ikigai' concept. Which is a comprehensive concept describing subjective well-being. It encompasses life-satisfaction, self-esteem, morale, happiness as well as the meaning in one's life. When finding my 'reason for being' I questioning myself, what does the world need and what is my mission to fulfill that with the greatest possible joy? I discovered that one of my life goals is to be a giver, contributor and leader to restore the imbalance between the global environment and the fashion-industry. That is why I created my own vision of what fashion should be like. This vision, in combination with my skills in creating clothes, has become my mission and contribution to the earth and I see this as my Ikigai."