IKIGAIA is a slow-fashion atelier founded by Emma Nuis, based in Rotterdam. Through her label, Emma shares her love for handcrafted organic creations, while working in alignment with her Ikigai (life's purpose); To live and create in harmony with Gaia (Earth).
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Inspired by the beauty of Japanese textile creations, philosophy, and their deep reverence for nature, Emma weaves these elements into both the designs and spirit of IKIGAIA. Her work reflects the slow, intentional rhythms of nature, celebrating imperfection, simplicity, and conscious creation processes. While learning to follow the rhythms of nature and creating in alignment with her principles, Emma allows nature to fully express herself through her handmade, naturally dyed creations. They not only evoke a sense of unity with nature but are also crafted to contribute to the slow-fashion movement; To restore the imbalance between the (fast-)fashion industry and our beloved earth.
 
Emma wants to enable people to connect with nature through her creations, but she also believes it is important to share a story. A journey into the inspiration behind crafts and materials that are handmade and rooted in nature. All materials are 100% natural and ethically (hand)made, carefully sourced to honor both the Earth and the rich traditions of artisan communities worldwide.
 
By creating a strong collaborative bond between all the hands that help bring her creations to life, Emma hopes to inspire a deeper appreciation for slow, meaningful craftsmanship and a more conscious way of living in harmony with our beloved Gaia.